Movie geeks and lovers of great graphic art can look forward to a gala two-day fundraising event, as the Hollywood Theater hosts The Great Hollywood Poster Auction on Saturday, September 9. Doors will open at 8 a.m. for registration and poster browsing, with the auction beginning at 10 am. A pre-auction event the night before will include a first look at the collection, as well as a showing of the documentary 24×36: A Movie About Movie Posters.

Admission and registration for the auction on Saturday is free!
The Hollywood is proud to host the auction of the collection of Allen Seich, barber and owner of Lamarca Barber Shop in Brentwood, who passed away in 2011. Seich had papered the walls of his shop with his posters, which advertised films from the 1920s through the early 2000s. There is no reserve on the auction, and all items will be sold, according to Lee Doran of Doran Auctions, who will be serving as auctioneer.
In addition, the Hollywood will be auctioning some of its surplus inventory, including posters from I Am Big Bird and Follow That Bird (signed by “Big Bird” Caroll Spinney); La Bare and The Smurfs: Lost Village (signed by Joe Manganiello); and The Monster Squad (signed by Andre Gower). Those who attend Friday’s preview and screening will also be able to choose a free unsigned move poster from the theater’s storehouse of posters from previous film screenings, while supplies last.

Members of the Seich family, who will be attend Saturday’s auction, will donate 20 percent of the auction’s net proceeds to the Hollywood. All Hollywood poster sales will benefit the theater.

To see the posters in the auction head to the Hollywood’s website:
http://www.thehollywooddormont.org/auction/

Admission to Friday’s preview is $10, and everyone who attends will get their choice of a free poster from our vast storehouse of posters from years of screenings at the Hollywood Theater (while supplies last). At 8pm we’ll show the wonderful documentary 24×36: A Movie About Movie Posters. “24×36” is a documentary that explores the birth, death and resurrection of illustrated movie poster art.
Through interviews with a number of key art personalities from the past 4 decades – “24×36” aims to answer the question – What happened to the illustrated movie poster? Where did it disappear to, and why?
In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters – a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.