Now Hiring: The Steelers are looking for an Email Marketing Specialist

steelers jobThis showed up in my inbox from LinkedIn. Do you have what it takes to join the (office) team? If you love the Steelers and love email marketing, then this is the job for you. According to LinkedIn, the job was posted 19 days ago and as of today only 20 people have applied.

I could only find this job posted on LinkedIn here, if you are looking for other openings with the Steelers organization, check out the listings here.

Job description – Email Marketing Specialist, Pittsburgh Steelers

The email Marketing Specialist will join our email marketing team to improve the relevance, segmentation and targeting of our email program. This individual will have a blend of quantitative/analytical skills to work with email list data, the creativity and writing skills to improve the content and relevance of email content and the experience running internet marketing campaigns, measuring results and pulling out insights to improve future campaign performance.


– email setup from start to finish—from business input, creative, timing, HTML set up all the way to proofing and execution.

– Leverage the marketing database to create data driven email marketing campaigns with relevant, customer-focused messaging to increase fan engagement.

–  Develop and maintain the email marketing calendar detailing the timing and frequency of all internal and external email communications.

–  Participate in the email marketing creative brief process, gathering creative components and business input, including copywriting and proofreading, to create a consistent brand voice.

–  Monitor, cleanse and append email lists, balancing the goals of growth and quality.

–  Recommend email marketing strategy enhancements to optimize future campaigns and contribute to marketing goals.

– Proactively measure and analyze the effectiveness of email campaigns extracting insights that can be used to improve future campaign performance.

– Conduct on-going competitive market and industry analysis to keep up to date with new email tactics and techniques that can be incorporated into the Steelers email campaigns.

Skills and Experience:

– Bachelor’s Degree in Marketing, Communications or Bachelor of Science in Quantitative field.

– 3+ years marketing experience.

– Minimum of 1 year email marketing experience, including creating/executing email campaigns.

– Working knowledge of HTML.

– Solid understanding of email industry best practices, especially CAN-SPAM compliance and a working     knowledge of the legal rules.

–  Previous experience with enterprise level email platforms such as Epsilon, Bronto or ExactTarget.

–  Quantitative analysis skills and comfort working with large data sets.

–  Photoshop and/or other photo editing program experience.

–  Excellent writing and verbal communication skills.

–  Strong attention to detail, organizational and management skills.

–  Ability to multi-task and work in a collaborative and fast-paced environment with limited supervision.

–  Quick learner and keen sense of curiosity.

–  Ability to work a flexible schedule including weekends.

Steelers Announce that Mac & Cheese will Replace Fries on Primanti Brothers Sandwiches at Heinz Field

With the merger of Heinz and Kraft comes a little change to a Pittsburgh favorite.  Starting in the fall, all Primanti Brother’s Sandwiches sold at Heinz Field will be topped with Kraft Mac & Cheese instead of the traditional french fries.

Say hello to the  Pri-Mac-ti Brothers Sandwich… bread, meat, cheese coleslaw and mac & cheese make up the new sandwich that will be server at all Steelers home games this fall.

Pri-Mac-Ti Brother Sandwich

Kraft Mac & Cheese will replace french fries on the Primanti Brothers sandwiches at Heinz Field


While fans have been assured that the stadium will continue to be named Heinz Field, some subtle changes will be made to the menu this fall that reflect the recently announced merger of Heinz and Kraft foods.  “We feel that the Pri-Mac-ti Brothers sandwich is a great way to begin to combine Kraft foods with the Pittsburgh market,” said a Heinz Field spokesperson.

The new Pri-Mac-ti Sandwich has its own hashtag – #macNat 

Heinz field is asking fans to share their thoughts on the new sandwhich with the #macNat.

What do you think about the new Pri-Mac-Ti sandwich?

Pittsburgh sports fans (and food lovers)? How do you feel about the new food merger? Would you try one of these sandwiches? What other ways would you combine Kraft foods with Pittsburgh favorites? How about a mac & cheese pierogi? (We hope that one won’t replace Jalapeño Hannah in the pierogi race at PNC park.)

How Pittsburgh Gets Ready for the Pirates Postseason

buctoberIf you are new to Pittsburgh, or are just a casual Pirates fan – you may be wondering why everyone is walking around in an extra layer of black and gold.  It is a BIG day in Pittsburgh.  The Pirates play a postseason game tonight at PNC Park.

Here are few of the ways that Pittsburgh is getting ready for the game tonight.  We want to see how you are preparing for the Pirates postseason game – share your tweets and photos with the #PGHfanatics

The Independent Brewing Company Break Out The Television

I wanted to share the email that the Independent Brewing Company just sent out, which does an excelled job of explaining why the game tonight is a big deal.  If you haven’t been to the Independent Brewing Company yet – GO THERE NOW! A great bar, located in the heart of Sq. Hill that only server local brew.  If you can’t make it to the Independent Brewing Company RIGHT NOW, then take a moment to  follow @IndependentPGH on Twitter.

No.  We’re not putting the TVs back in and renewing Fanattics’ cable subscription.  Yes.  We are going to play tonight’s Pirates playoff game, which we will stream to a flat screen television through my account.

We stand by our position that televisions, for the most part, ruin good tavern experiences.  And after tonight’s game, we will return to our televisionless tavern lifestyle.  However, at the end of the day, if a newly-minted 21 year-old walked into the Indie tonight for her first legal beer, she would have witnessed exactly one season of Pirates playoff baseball in her life.  These things don’t come around often.  I’d like to think we’d televise another moon landing.  Pirates playoff appearances are just as rare.

Click here to read the entire email from the Independent Brewing Company Management.

Pirates Post-Season Hashtags to Follow

Here are the hashtags we’re following today:

Pirates Provisions and Fan Fashions

Here are a few of our favorite tweets and instagrams from Pirates fans getting ready for the game

Read more about how Pirates fans are gearing up for the postseason game…

Watch the Steeler Game in the Shadow of a Steel Mill

Brew Gentleman Braddock Steeler GameI often try to think of the MOST Pittsburgh place one can watch the Steeler game, that doesn’t involved going to the game.  Well I don’t think it gets more Pittsburgh than this – now you can watch the game next to a steel mill.

The Brew Gentleman is a new brewery that opened this year in Braddock, just down the road from the Edgar Thomson Steelworks, which is a steel mill that is still that opened in 1872 and is still in operation today.

The brewery was founded by two wonderful fellows who I had the good fortune of meeting at this foodie, networking event a few years back.

Matt and Asa came to Pittsburgh to attend Carnegie Mellon and have stayed in town to open a brewery.  I just opened their latest email blast and The Brew Gentleman will be showing the Steeler game this Sunday, September 28, 2014 – the game is at 1pm and they will open at noon.

The Brew Gentleman’s brewery is a beautiful space with a spacious tasting room.  Head down for the Steeler game or stop by for a beer during their regular hours – Wednesday-Saturday 4-10pm.

Food will be available from Caroline’s Chili – which is a new food vendor in town and new to twitter (be sure to follow @CarolinesChili).

The Ravens and a Duck

Say hello to our newest blogger Eric – his first post is about the people you meet at Steelers games and that big yellow duck. I’d like to include more essays about Pittsburgh here on the blog.  Let us know what you think of this post in the comments! – Lindsay


If there’s anything that we all know and love, it’s a good sports rivalry. Be it our reputable distaste for anything orange and black, our disdain for the color purple, or even my purposeful exclusion of the names of these cities and teams in this anecdote.

I had the fortune of attending the Steelers game in which they played host to the Baltimore Ravens. On those crisp autumn evenings when droves of people funnel into the stadium, one by one, recalling the last time they had attended a rivalry match such as this. My memory always goes back to my first Steelers/Ravens clash, back in December 2009, when the Steelers won on a Jeff Reed kick, a dropped Derek Mason touchdown, and a lot of penalty help to keep their playoff hopes alive. This day’s game found us in dire straits as well, entering the game losing four of our first five games and not really looking very good during any part of it. [Read more…]