There are SO many wonderful organizations in Pittsburgh and spreading awareness about a cause, service or fundraising effort can be difficult amidst the flood of Facebook event invites, email campaigns, Twitter notifications and blog feeds we receive every day.
To help non-profit organizations and businesses navigate the world of new media, a pair of local businessmen have combined their experience in video, marketing, media and communications to form 321Blink, an Aspinwall-based creative marketing agency. Revolving fresh content is one of the most important aspects in new media marketing and 321Blink offers a very affordable way for businesses and organizations to create dynamic content in the form of video.
What sets 321Blink apart is The Show. Set to launch in June, 321Blink The Show, is a weekly half hour television program featuring two-minute videos about local businesses and non-profit organizations.
Businesses such as Berger & Green will be featured along with community organizations such as the Pittsburgh Gospel Choir and non-profits like Gilda’s Club. These participants will go beyond their normal marketing message with an appeal to their commitment and contribution to the Greater Pittsburgh community. 321Blink realizes budget concerns yet honors the necessity to get the word out about important causes – The Show will donate up to 26 episodes a year to local non-profit organizations.
Regarding the opportunity for non-profits, Business Partner Tripp Clarke noted, “We would love to discuss the mission and goals of a non-profit and then drive the viewer to their website or Facebook page to get updates on upcoming events or time-specific needs of the organization.”
The Show will have an interview-style feel with special guest hosts including Brenda Waters and “Blinks” (short show identification blurbs) from local personalities like Bill Deasy and Mr. McFeely. In addition to distribution across several social media platforms, 321Blink The Show will be carried on more than a half dozen television channels including WPGH Fox 53, PCNC and The CW.
For more information about how your local business or non-profit organization can get involved, visit www.321blink.com.